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There were multiple models of genlock cards available to synchronise the content; the Newtek Video Toaster was commonly used in Amiga and PC systems, while Mac systems had the SuperMac Video Spigot and Radius VideoVision cards. Apple later introduced the Macintosh Quadra 840AV and Centris 660AV systems to specifically address this market.
Desktop video was a parallel development to desktop publishing and enabled many small production houses and local TV stations to produce their own original content for the first time. Desktop video meant that television advertising on Public-access television, which had not been affordable before, became possible for local businesses such as real estate agents, contractors and auto dealers. As with the phrase desktop publishing, use of the term died out as the technologies it referred to became the norm for any kind of video production.